About Course

Google Ads Mastery Course: For Beginners

Course Overview

Welcome to the Google Ads Mastery Course! This comprehensive, self-paced online program in Urdu is designed for marketers, business owners, and aspiring digital advertisers who want to master the art of Google Ads. With pre-recorded classes accessible anytime, you can learn at your convenience and build your expertise step-by-step. Our curriculum is structured to take you from the basics to advanced strategies, ensuring you gain the skills needed to create, manage, and optimize successful Google Ads campaigns.

What You’ll Learn

  • Basics of Google Ads
  • Everything about Keywords
  • How Google Ads Works
  • Practical Experiences
  • How to measure Performance
  • Google Ads Management
  • Life-time Mentor Support
  • Private Support Group

Bonuses

  • Bonus #1: Guide on Google Certification: Tips and resources to help you achieve Google Ads certification.
  • Bonus #2: ChatGPT for Killer Ad Copy: Learn to create compelling ad copy using ChatGPT.
  • Bonus #3: Freelancing Techniques: Strategies for building a successful freelance career in digital marketing.
  • Bonus #4: Career Opportunities: Insights into career paths and opportunities in the digital marketing field.

Why Enrol in This Course?

  • Expert Instruction: Learn from industry experts with real-world experience.
  • Flexible Learning: Access pre-recorded classes anytime, anywhere.
  • Comprehensive Curriculum: Covering all aspects of Google Ads, from basics to advanced strategies.
  • Practical Insights: Real-time campaign creation and practical examples.
  • Bonus Content: Valuable extras to enhance your learning and career growth.

Take the first step towards mastering Google Ads and transforming your digital marketing efforts. Register here and watch the introductory session free.

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Course Content

Introduction: Google Ads Essentials

Module 1: Basics of Google Ads
This introductory series on Google Ads covers the importance of online advertising, setting up an account, and navigating its interface. Participants explore various campaign types and learn the significance of organized campaign structures within Ad Groups for effective management and optimization of online advertising efforts.

Module 2: Everything about Keywords
This module covers keyword research and selection, teaching participants to distinguish between keywords and search terms, strategically choose keywords, and use the Keyword Planner for optimal campaign performance. Lesson 2.2 explores negative keywords, emphasizing their definition and importance in preventing undesired associations in online advertising campaigns.

Module 3: How Google Ads Work?
In this module, you will explore online auctions, Ad Rank components, and the importance of Quality Score in optimizing advertising performance. You will also cover bidding strategies, manual vs automated bidding, and budgeting techniques for effective campaign management. The course includes insights into campaign targeting options, ad format diversity, and best practices for crafting compelling ad copy. Additionally, participants will learn about the impact and strategic implementation of ad extensions to enhance the visibility and engagement of Google Ads campaigns.

Module 4: Practical Experiences
Participants will learn the step-by-step process of creating a search campaign, including important do's and don'ts. Module 4.2 extends the focus to setting up campaigns on GDN (Google Display Network), YouTube, and UAC (Universal App Campaigns), providing detailed guidance on the setup process for these diverse platforms.

Module 5: How to Measure Performance
In this module, delve into the setting up Google Tag Manager, fundamentals of conversion tracking, mastering the setup process, and understanding attribution models. Explore the seamless integration of Google Analytics, gaining insights to measure and optimize your campaign's performance effectively in this essential lesson on Google Ads.

Module 6: Google Ads Management
Analyze Google Ads performance at different levels, from campaigns to individual ads, gaining insights for strategic optimization. Assess location and device-level performance to refine your approach and maximize advertising effectiveness.

Bonus

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6,499 25,000
Enrollment validity: Lifetime