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A Comprehensive Guide to Online Advertising
Google Ads Essentials
This course is designed to take you from beginner to expert by providing in-depth knowledge of Google Ads and its features.
Through live lectures, real-life examples, and practical exercises, you’ll learn how to create, optimise, and measure successful ad campaigns in Google to increase your online visibility, drive more leads, and boost your return on investment.
Basics of Google Ads
Module 01
- 1.1: Introduction to Google Ads
- 1.2: Setting Up Your Google Ads Account
- 1.3: Types of Campaigns in Google Ads
- 1.4: Campaign Structure & Organisation
Everything about Keywords
Module 02
- 2.1: Keyword Research and Selection
- 2.2: Negative Keywords
- 2.3: Live Keyword Research, Understand Search Terms and Ad Group Structuring
How Google Ads Work?
Module 03
- 3.1: Quality Score & Real Time Auction in Google
- 3.2: Bidding and Budgeting Strategies
- 3.3: Campaign Targeting and Settings
- 3.4: Creating Compelling Ads
- 3.5: Ad Assets (formerly Extensions)
Campaign Creation in Real Time
Module 04
- 4.1: Creating a Search Campaign in Real Time
- 4.2: Creating Display, Video, APP & Demand Gen Campaign in Real Time
- 4.3: Creating a Local Campaign in Real Time
How to Measure Performance
Module 05
- 5.1: Google Tag Manager
- 5.2: Creating Conversion Goal & Tracking Setup
How to Maximise Conversions through Remarketing
Module 06
- 6.1: Remarketing in Google Ads
- 6.2: How to create Remarketing Campaigns
Google Ads for Ecommerce
Module 07
- 7.1: Merchant Center Creation & Integration with Google Ads
- 7.2: Shopping Campaigns Creation
- 7.3: Performance Max Campaign Creation
Google Ads Management
Module 09
- 9.1: How & Where to Check Performance of Campaigns / Ads
Effective Client Management and Campaign Execution
Module 12
- 12.1: Client Onboarding and Initial Setup
- 12.2: Campaign Planning and Strategy
- 12.3: Budget Allocation and Management
- 12.4: Key Performance Indicators (KPIs) for Success
- 12.5: Evaluating Campaign Performance
- 12.6: Choosing the Right Bidding Strategy
- 12.7: Clients Onboarding Form
A Comprehensive Guide to Online Advertising
Google Ads Essentials
This course is designed to take you from beginner to expert by providing in-depth knowledge of Google Ads and its features.
Through live lectures, real-life examples, and practical exercises, you’ll learn how to create, optimise, and measure successful ad campaigns in Google to increase your online visibility, drive more leads, and boost your return on investment.
Basics of Google Ads
Module 01
- 1.1: Introduction to Google Ads
- 1.2: Setting Up Your Google Ads Account
- 1.3: Types of Campaigns in Google Ads
- 1.4: Campaign Structure & Organisation
Everything about Keywords
Module 02
- 2.1: Keyword Research and Selection
- 2.2: Negative Keywords
- 2.3: Live Keyword Research, Understand Search Terms and Ad Group Structuring
How Google Ads Work?
Module 03
- 3.1: Quality Score & Real Time Auction in Google
- 3.2: Bidding and Budgeting Strategies
- 3.3: Campaign Targeting and Settings
- 3.4: Creating Compelling Ads
- 3.5: Ad Assets (formerly Extensions)
Campaign Creation in Real Time
Module 04
- 4.1: Creating a Search Campaign in Real Time
- 4.2: Creating Display, Video, APP & Demand Gen Campaign in Real Time
- 4.3: Creating a Local Campaign in Real Time
How to Measure Performance
Module 05
- 5.1: Google Tag Manager
- 5.2: Creating Conversion Goal & Tracking Setup
How to Maximise Conversions through Remarketing
Module 06
- 6.1: Remarketing in Google Ads
- 6.2: How to create Remarketing Campaigns
Google Ads for Ecommerce
Module 07
- 7.1: Merchant Center Creation & Integration with Google Ads
- 7.2: Shopping Campaigns Creation
- 7.3: Performance Max Campaign Creation
Google Ads Management
Module 09
- 9.1: How & Where to Check Performance of Campaigns / Ads
Effective Client Management and Campaign Execution
Module 12
- 12.1: Client Onboarding and Initial Setup
- 12.2: Campaign Planning and Strategy
- 12.3: Budget Allocation and Management
- 12.4: Key Performance Indicators (KPIs) for Success
- 12.5: Evaluating Campaign Performance
- 12.6: Choosing the Right Bidding Strategy
- 12.7: Clients Onboarding Form
Bonuses
Bonus #1: Guide on Google Certification
Bonus # 2: ChatGPT for Killer Ad Copy
Bonus #3: Freelancing Techniques
Bonus #4: Career opportunities
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