Do you want to elevate your online presence and grow your business with Google Ads? In 2024, mastering Google Ads is more important than ever. Whether you’re an experienced marketer or just beginning, the right certification can be a game-changer. Discover the top Google Ads courses available online to take your advertising skills to the next level.

Top Google Ads Courses

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Top Google Ads Courses You Need to Take in 2024

The Google Ads topic on Class Central has garnered the interest of over 7,700 followers. Within this topic, there are a total of nine courses, with three offered for free and six available for purchase. Enrollment figures reveal that five of these courses have accumulated more than 399,600 enrollments in total. However, enrollment data for the remaining four courses is not provided.

Best Google Ads Course for Beginners: Ultimate Google Ads Training by (Isaac Rudansky)

Isaac Rudansky, a certified Google AdWords Pro, offers a comprehensive course that covers driving traffic, campaign creation, conversion tracking, and more.

  • Provider: Udemy
  • Instructor: Isaac Rudansky
  • Level: Beginner
  • Workload: 24-25 hours
  • Enrollments: 211K
  • Rating: 4.6 (51K)
  • Certificate: Available

Highlights:

  • No prior experience required.
  • Learn account setup, online advertising theory, keyword usage, conversion tracking, A/B testing, cost-per-click optimization, and more.

Google Ads For Beginners 2024 – Step By Step Process

This course provides a practical guide to creating effective Google Search Ads, taught by SEO agency owner Joshua George.

  • Provider: Skillshare
  • Instructor: Joshua George
  • Level: Beginner
  • Workload: 4-5 hours
  • Enrollments: 13.7K
  • Rating: 4.6 (3.3K)
  • Certificate: Available

Highlights:

  • Learn campaign setup, keyword targeting, match types, ad writing, bidding strategies, Quality Score, ad extensions, and conversion tracking.

LinkedIn Learning’s Best Google Ads Course for Beginners (Brad Batesole)

This introductory course by Brad Batesole covers the foundations of PPC advertising with Google Ads.

  • Provider: LinkedIn Learning
  • Instructor: Brad Batesole
  • Level: Beginner
  • Workload: 2-3 hours
  • Enrollments: 132K
  • Rating: 4.8 (6.5K)
  • Certificate: Available

Highlights:

  • Learn account setup, keyword research, campaign creation, ad writing, performance tracking, ad optimization, and ad extensions.

Google Ads Search Free Certification (Google Skillshop)

This free course by Google Skillshop covers building and optimizing Google Search campaigns and offers free certification.

  • Provider: Skillshop
  • Level: Beginner
  • Workload: 4 hours
  • Certificate: Free

Highlights:

  • Learn fundamentals, campaign types, audience targeting, bidding, effective ad writing, ad extensions, optimization score, and performance planner.

Best YouTube Tutorials (Surfside PPC)

Surfside PPC offers a collection of free tutorials covering all aspects of Google Ads from basics to advanced topics.

  • Provider: YouTube
  • Subscribers: 215K
  • Level: All levels
  • Workload: 41 hours
  • Certificate: None

Highlights:

  • Learn account setup, campaign management, audience targeting, ad copywriting, budget setting, and result tracking.

Best Google Ads Crash Course (Skillshare)

Ben Lund’s Skillshare course offers an introductory guide to Google Ads, focusing on driving customer engagement through search, display, and video campaigns.

  • Provider: Skillshare
  • Instructor: Ben Lund
  • Level: Beginner
  • Workload: 1-2 hours
  • Enrollments: 9.9K
  • Rating: 100% (114)
  • Certificate: Available

Highlights:

  • Learn account creation, search campaign setup, display and YouTube ads, effectiveness measurement, and ROI understanding.

Google Ads and Facebook Ads Course (ClickMinded)

This course covers everything about Google Ads and Facebook Ads, including campaign creation, targeting, optimization, and more.

  • Provider: ClickMinded
  • Instructor: Lucas Lee-Tyson
  • Level: All levels
  • Workload: 5-6 hours
  • Certificate: Paid

Highlights:

  • Learn paid advertising fundamentals, Google Ads campaign setup, keyword research, bidding, campaign analysis, and Facebook Ads campaign creation.

Best Google Ads Advanced Course (LinkedIn Learning)

Michael Taylor’s advanced Google Ads course on LinkedIn Learning covers advanced techniques for campaign optimization and competitive analysis.

  • Provider: LinkedIn Learning
  • Instructor: Michael Taylor
  • Level: Intermediate
  • Workload: 1-2 hours
  • Enrollments: 33K
  • Rating: 4.7 (654)
  • Certificate: Paid

Highlights:

  • Learn bid and budget optimization, Google Ads Editor usage, bulk changes, campaign performance tracking, and leveraging other Google channels like Google Shopping.

Why Invest in Google Ads Courses in 2024?

  • Stay competitive in the digital landscape.
  • Boost online visibility and drive targeted traffic.
  • Increase sales and revenue with optimized ad campaigns.
  • Master the latest strategies and tools.

That concludes our discussion! If you’re interested in further exploring more about google ads, consider enrolling in our course. You can start learning today and expand your knowledge and skills in this dynamic field.

Related: What are the best digital marketing courses for beginners?

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