Course Content
Introduction: Google Ads Essentials
Module 1: Basics of Google Ads
This introductory series on Google Ads covers the importance of online advertising, setting up an account, and navigating its interface. Participants explore various campaign types and learn the significance of organized campaign structures within Ad Groups for effective management and optimization of online advertising efforts.
Module 2: Everything about Keywords
This module covers keyword research and selection, teaching participants to distinguish between keywords and search terms, strategically choose keywords, and use the Keyword Planner for optimal campaign performance. Lesson 2.2 explores negative keywords, emphasizing their definition and importance in preventing undesired associations in online advertising campaigns.
Module 3: How Google Ads Work?
In this module, you will explore online auctions, Ad Rank components, and the importance of Quality Score in optimizing advertising performance. You will also cover bidding strategies, manual vs automated bidding, and budgeting techniques for effective campaign management. The course includes insights into campaign targeting options, ad format diversity, and best practices for crafting compelling ad copy. Additionally, participants will learn about the impact and strategic implementation of ad extensions to enhance the visibility and engagement of Google Ads campaigns.
Module 4: Practical Experiences
Participants will learn the step-by-step process of creating a search campaign, including important do's and don'ts. Module 4.2 extends the focus to setting up campaigns on GDN (Google Display Network), YouTube, and UAC (Universal App Campaigns), providing detailed guidance on the setup process for these diverse platforms.
Module 5: How to Measure Performance
In this module, delve into the setting up Google Tag Manager, fundamentals of conversion tracking, mastering the setup process, and understanding attribution models. Explore the seamless integration of Google Analytics, gaining insights to measure and optimize your campaign's performance effectively in this essential lesson on Google Ads.
Module 6: How to Maximise Conversions
Discover the power of remarketing, and understand its benefits in boosting audience engagement and conversions. Dive into the intricacies of setting up Google Ads remarketing, and master the art of list creation to tailor your campaigns for maximum impact in this comprehensive lesson on re-engaging and converting your audience effectively.
Module 7: Google Ads for E-commerce
his module introduces the importance of the Merchant Center as a central hub for managing product information, unraveling its operational intricacies. Participants will learn about the seamless process of creating and integrating the Merchant Center with Google Ads. In Lesson 7.2, the focus shifts to Shopping Ads, emphasizing their impact on product visibility and engagement. Participants will delve into the creation of effective Shopping Ads and explore the advanced strategy of Performance Max Campaigns to maximize campaign reach and effectiveness. The lesson covers the benefits of Shopping Ads and provides guidance on creating both standard Shopping Ads and Performance Max Campaigns.
Module 8: Landing Pages
Explore the crucial role of landing pages in optimizing user experience and driving conversions. Master best practices and discover essential tools to create impactful and effective landing pages, elevating the success of your Google Ads campaigns.
Module 9: Google Ads Management
Analyze Google Ads performance at different levels, from campaigns to individual ads, gaining insights for strategic optimization. Assess location and device-level performance to refine your approach and maximize advertising effectiveness.
Module 10: Google Ads Optimization
Master the art of Google Ads optimization with a focus on keywords, ad groups, and Quality Score to elevate overall campaign performance. Dive into effective landing page optimization, strategic bid, and budget management, and gain insights into optimizing YouTube Ads for a comprehensive advertising strategy.
Module 11: Google Analytics
Delve into Google Analytics, a vital tool for understanding user behavior and website traffic. Learn the benefits of data-driven decision-making and discover the simple installation process for unlocking comprehensive analytics capabilities.
Additional Resources
Google Ads Course (Urdu)
About Lesson

Course Introduction: Mastering Google & YouTube Ads

Welcome, everyone, and buckle up for a journey into the powerful world of Google and YouTube Ads! I’m [Your Name], your guide on this exciting adventure, and I’m here to equip you with the knowledge and skills to take your online marketing game to the next level.

Meet your Expert Coach:

I’m a Google Ads and YouTube Ads veteran with 4 years of experience under my belt. I’ve built, managed, and analysed campaigns for businesses of all sizes and across diverse industries. But my true passion lies in sharing my knowledge and helping others unlock the incredible potential of these advertising platforms.

What will you learn in this Course?

This course is meticulously designed to provide you with a comprehensive understanding of both Google and YouTube Ads, from setting up your first campaign to crafting captivating ad copy and analysing results for impactful optimization.

Here’s a sneak peek at our roadmap:

  • Understanding the Platforms: Dive deep into the mechanics of Google and YouTube, and why they are pivotal in the digital advertising space.
  • Campaign Creation: Learn how to create, manage, and optimise campaigns that capture attention and drive results.
  • Targeting the Right Audience: Master the art of targeting to reach your ideal customer base efficiently.
  • Analytics and Optimization: Gain insights into interpreting data and tweaking your campaigns for maximum impact.
  • Data-Driven Optimization: Leveraging analytics to fine-tune your campaigns for maximum performance and return on investment.
  • Blueprint of a Landing Page: Learn everything that should be in a high converting landing pages
  • Bonus Strategies: LinkedIn Mastery, Certification and client hunting to land high paying clients

Setting Expectations:

This course is designed for learners of all levels, whether you’re a beginner eager to explore the world of online advertising or a seasoned marketer looking to sharpen your skills. We’ll start with the basics, gradually moving towards more complex concepts and strategies. Each module is crafted to provide practical knowledge that you can apply to real-world scenarios.

What Will You Achieve?

By the end of this course, you’ll have:

  • A thorough understanding of how Google and YouTube advertising works.
  • The ability to create and manage effective ad campaigns.
  • Skills to analyse and optimise your ads for better performance.
  • The confidence to make informed decisions in your advertising strategies.

I’m committed to making this journey fun, engaging, and packed with actionable insights. So, are you ready to unlock the power of Google and YouTube Ads? Let’s dive in!

Happy Learnings!

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