AI-Powered Google Ads Course (English)

About Course

Google Ads Mastery Course: From Beginner to Pro

Course Overview

Welcome to the Google Ads Mastery Course! This comprehensive, self-paced online program in Urdu is designed for marketers, business owners, and aspiring digital advertisers who want to master the art of Google Ads. With pre-recorded classes accessible anytime, you can learn at your convenience and build your expertise step-by-step. Our curriculum is structured to take you from the basics to advanced strategies, ensuring you gain the skills needed to create, manage, and optimize successful Google Ads campaigns.

What You’ll Learn

  • Module #1: Basics of Google Ads
  • Module #2: Everything about Keywords
  • Module #3: How Google Ads Work?
  • Module #4: Practical Experiences
  • Module #5: How to Measure Performance
  • Module #6: How to Maximise Conversions
  • Module #7: Google Ads for E-commerce
  • Module #8: Blueprint of Landing Page
  • Module #9: Google Ads Management
  • Module #10: Google Ads Optimization Techniques
  • Module #11: All about Google Analytics
  • Module #12: Effective Client Management and Campaign Execution

Bonuses

  • Bonus #1: Guide on Google Certification: Tips and resources to help you achieve Google Ads certification.
  • Bonus #2: ChatGPT for Killer Ad Copy: Learn to create compelling ad copy using ChatGPT.
  • Bonus #3: Freelancing Techniques: Strategies for building a successful freelance career in digital marketing.
  • Bonus #4: Career Opportunities: Insights into career paths and opportunities in the digital marketing field.

Free High-Value Resources

  • LinkedIn Mastery: Optimize your LinkedIn profile and leverage it for professional growth.
  • Keywords Research Mastery – eBook: A comprehensive guide to mastering keyword research.
  • Landing Page Optimization ToolKit: Tools and tips for creating high-converting landing pages.

Why Enrol in This Course?

  • Expert Instruction: Learn from industry experts with real-world experience.
  • Flexible Learning: Access pre-recorded classes anytime, anywhere.
  • Comprehensive Curriculum: Covering all aspects of Google Ads, from basics to advanced strategies.
  • Practical Insights: Real-time campaign creation and practical examples.
  • Bonus Content: Valuable extras to enhance your learning and career growth.

Take the first step towards mastering Google Ads and transforming your digital marketing efforts. Register here and watch the introductory session free.

 

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Course Content

Introduction: Google Ads Essentials

  • Introduction
    00:00

Module 1: Basics of Google Ads
This introductory series on Google Ads covers the importance of online advertising, setting up an account, and navigating its interface. Participants explore various campaign types and learn the significance of organized campaign structures within Ad Groups for effective management and optimization of online advertising efforts.

Module 2: Everything about Keywords
This module covers keyword research and selection, teaching participants to distinguish between keywords and search terms, strategically choose keywords, and use the Keyword Planner for optimal campaign performance. Lesson 2.2 explores negative keywords, emphasizing their definition and importance in preventing undesired associations in online advertising campaigns.

Module 3: How Google Ads Work?
In this module, you will explore online auctions, Ad Rank components, and the importance of Quality Score in optimizing advertising performance. You will also cover bidding strategies, manual vs automated bidding, and budgeting techniques for effective campaign management. The course includes insights into campaign targeting options, ad format diversity, and best practices for crafting compelling ad copy. Additionally, participants will learn about the impact and strategic implementation of ad extensions to enhance the visibility and engagement of Google Ads campaigns.

Module 4: Practical Experiences
Participants will learn the step-by-step process of creating a search campaign, including important do's and don'ts. Module 4.2 extends the focus to setting up campaigns on GDN (Google Display Network), YouTube, and UAC (Universal App Campaigns), providing detailed guidance on the setup process for these diverse platforms.

Module 5: How to Measure Performance
Delve into the fundamentals of conversion tracking, mastering the setup process, and understanding attribution models. Explore the seamless integration of Google Analytics, gaining insights to measure and optimize your campaign's performance effectively in this essential lesson on Google Ads.

Module 6: How to Maximise Conversions
Discover the power of remarketing, and understand its benefits in boosting audience engagement and conversions. Dive into the intricacies of setting up Google Ads remarketing, and master the art of list creation to tailor your campaigns for maximum impact in this comprehensive lesson on re-engaging and converting your audience effectively.

Module 7: Google Ads for E-commerce
This module introduces the importance of the Merchant Center as a central hub for managing product information, unraveling its operational intricacies. Participants will learn about the seamless process of creating and integrating the Merchant Center with Google Ads. In Lesson 7.2, the focus shifts to Shopping Ads, emphasizing their impact on product visibility and engagement. Participants will delve into the creation of effective Shopping Ads and explore the advanced strategy of Performance Max Campaigns to maximize campaign reach and effectiveness. The lesson covers the benefits of Shopping Ads and provides guidance on creating both standard Shopping Ads and Performance Max Campaigns.

Module 8: Landing Pages

Module 9: Google Ads Management

Module #10: Google Ads Optimization
Master the art of Google Ads optimization with a focus on keywords, ad groups, and Quality Score to elevate overall campaign performance. Dive into effective landing page optimization, strategic bid, and budget management, and gain insights into optimizing YouTube Ads for a comprehensive advertising strategy. Enhance your skills across platforms with this essential lesson in Google Ads optimization.

Module 11: Google Analytics
Delve into Google Analytics, a vital tool for understanding user behavior and website traffic. Learn the benefits of data-driven decision-making and discover the simple installation process for unlocking comprehensive analytics capabilities in this essential lesson.

Bonus

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Enrollment validity: Lifetime
  • Intermediate
  • 0 Total Enrolled
  • November 20, 2024 Last Updated
  • Certificate of completion

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