About Course

Welcome to Google Ads Mastery, a comprehensive guide to online advertising using Google Ads. 

25 Hours of In-Demand Video Lectures

This course covers everything you need to know to create and manage successful ad campaigns, from creating a campaign to its optimization and analytics with the help of theory and practical exercises. 

In this course, you will discover the fundamentals of setting up your account, crafting compelling ads, and exploring diverse campaign structures. You will delve into keyword strategies, understand Google Ads mechanics, and gain hands-on experience with real-time campaign creation. You will also learn to measure success through conversion tracking, master remarketing, and specialize in E-commerce campaigns. You will campaign optimization, and delve into the insights of Google Analytics.

To top everything off, you will receive valuable bonuses, including certification opportunities and LinkedIn mastery. 


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Course Content

Introduction: Google Ads Essentials

  • Introduction

Module 1: Basics of Google Ads
This introductory series on Google Ads covers the importance of online advertising, setting up an account, and navigating its interface. Participants explore various campaign types and learn the significance of organized campaign structures within Ad Groups for effective management and optimization of online advertising efforts.

Module 2: Everything about Keywords
This module covers keyword research and selection, teaching participants to distinguish between keywords and search terms, strategically choose keywords, and use the Keyword Planner for optimal campaign performance. Lesson 2.2 explores negative keywords, emphasizing their definition and importance in preventing undesired associations in online advertising campaigns.

Module 3: How Google Ads Work?
In this module, you will explore online auctions, Ad Rank components, and the importance of Quality Score in optimizing advertising performance. You will also cover bidding strategies, manual vs automated bidding, and budgeting techniques for effective campaign management. The course includes insights into campaign targeting options, ad format diversity, and best practices for crafting compelling ad copy. Additionally, participants will learn about the impact and strategic implementation of ad extensions to enhance the visibility and engagement of Google Ads campaigns.

Module 4: Practical Experiences
Participants will learn the step-by-step process of creating a search campaign, including important do's and don'ts. Module 4.2 extends the focus to setting up campaigns on GDN (Google Display Network), YouTube, and UAC (Universal App Campaigns), providing detailed guidance on the setup process for these diverse platforms.

Module 5: How to Measure Performance
Delve into the fundamentals of conversion tracking, mastering the setup process, and understanding attribution models. Explore the seamless integration of Google Analytics, gaining insights to measure and optimize your campaign's performance effectively in this essential lesson on Google Ads.

Module 6: How to Maximise Conversions
Discover the power of remarketing, and understand its benefits in boosting audience engagement and conversions. Dive into the intricacies of setting up Google Ads remarketing, and master the art of list creation to tailor your campaigns for maximum impact in this comprehensive lesson on re-engaging and converting your audience effectively.

Module 7: Google Ads for E-commerce
This module introduces the importance of the Merchant Center as a central hub for managing product information, unraveling its operational intricacies. Participants will learn about the seamless process of creating and integrating the Merchant Center with Google Ads. In Lesson 7.2, the focus shifts to Shopping Ads, emphasizing their impact on product visibility and engagement. Participants will delve into the creation of effective Shopping Ads and explore the advanced strategy of Performance Max Campaigns to maximize campaign reach and effectiveness. The lesson covers the benefits of Shopping Ads and provides guidance on creating both standard Shopping Ads and Performance Max Campaigns.

Module 8: Landing Pages

Module 9: Google Ads Management

Module #10: Google Ads Optimization
Master the art of Google Ads optimization with a focus on keywords, ad groups, and Quality Score to elevate overall campaign performance. Dive into effective landing page optimization, strategic bid, and budget management, and gain insights into optimizing YouTube Ads for a comprehensive advertising strategy. Enhance your skills across platforms with this essential lesson in Google Ads optimization.

Module 11: Google Analytics
Delve into Google Analytics, a vital tool for understanding user behavior and website traffic. Learn the benefits of data-driven decision-making and discover the simple installation process for unlocking comprehensive analytics capabilities in this essential lesson.


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Enrollment validity: Lifetime