"Google Ads Essentials"

Roadmap to Google Ads Mastery

12 Modules, 3 High Value Courses - Free, 4 Bonuses, and 16 Hours to Success

Our "Google Ads Essentials'" content is your comprehensive roadmap to mastering the platform. Dive into 12 modules, 3 High Value Courses - Free, 4 Bonus resources, and 16 hours of engaging video lectures covering everything from campaign setup to data analysis and optimisation. 

Get ready to turn clicks into customers and skyrocket your Freelance Career or Grow Your Business!

Course Curriculum

Module 01

Basics of Google Ads

  • Introduction to Google Ads
  • Setting Up Your Google Ads Account
  • Types of Campaigns in Google Ads
  • Campaign Structure & Organisation

Module 02

Everything about Keywords

  • Keyword Research and Selection
  • Negative Keywords

Module 03

How Google Ads Work?

  • Quality Score & Real Time Auction in Google
  • Bidding and Budgeting Strategies
  • Campaign Targeting and Settings
  • Creating Compelling Ads
  • Ad Extensions

Module 04

Practical Experiences

  • Creating a Campaign in Real Time (Search)
  • Campaign Creation in Real Time - YouTube, GDN & UAC

Module 05

How to Measure Performance

  • Google Tag Manager
  • Conversion Tracking and Analytics

Module 06

How to Maximize Conversions

  • Remarketing in Google

Module 07

Google Ads for Ecommerce

  • Merchant Center Creation & Integration with Google Ads
  • Shopping Campaigns
  • Performance Max Campaigns

Module 08

Blueprint of Landing Page

  • Key Elements of Landing Pages

Module 09

Google Ads Management

How & Where to Check Performance of Campaigns / Ads

Module 10

Google Ads Optimization Techniques

  • Campaign Optimization

Module 11

All about Google Analytics

  • Google Analytics

Module 12

Effective Client Management and Campaign Execution

  • Client Onboarding & Initial Campaign Strategy

Free High Value Resources

  • LinkedIn Mastery - 1 hour Video Lecture (Value 15K PKR)
  • Keywords Research Mastery e-Book (Value 5K PKR)
  • Landing Page Optimisation Toolkit (Value 5K PKR)


Bonus 01

  • Guide on Google Certification

Bonus 02

  • ChatGPT Script for Killer Ad Copy

Bonus 03

  • Freelancing Techniques

Bonus 04

  • Client Hunting & Inbound Leads

Our 30-Days Money Back Guarantee with no question asked, you have freedom to explore and Risk Free Learning experience at Digital Marketing by Erum!